Mountain Dew is currently the 4th most popular drink in America, with only Coca-cola, Pepsi and Diet Coca-cola in front. It was invented by William H Jones and it was sold throughout Knoxville during the 1940's. By 1964 thanks to its climb in popularity the company expanded and it was available throughout the whole of the country.
There are currently 20 different varieties currently on sale, and all but four bear their new logo, where the 'mountain' in Mountain Dew has been shortened to 'Mtn'. 'LiveWire' still uses their older logo, as do 'Code Red' and 'Voltage' however these last two are due to be redesigned. One of their other products 'Throwback' uses their old retro logo and is also being made using real sugar, instead of HFCS, to make it authentic to the original Mountain Dew.
Their regular Mountain Dew is a citrus flavored drink, and like other brands it is available in Diet (didn't care for it much!), Caffeine-free and both. Other flavors include 'Voltage' which is blue in colour and has a raspberry and citrus taste, and 'Code Red' a cherry version.
In the UK however Mountain Dew has not been available, it was originally release here in 1996, however by 1998 the sales were still so low they stopped selling to the UK market. It has been announced though that in May 2010 Mountain Dew will release 'Mountain Dew Energy' exclusively to the UK. This drink will have the same taste as the regular Mountain Dew but will have higher levels of caffeine in order for it to be released into the energy drinks market and not just the regular soft drinks market.
In America Mountain Dew is one of those drinks that everyone seems to love, from kids to adults alike. Kids love the bright colours of the drinks, and the availability of different fruits and extras, such as diet, means there's a good choice to choose from. This is a drink that a lot of people have grown up with making it a regular part of many households.
In America a 2l bottle of regular Mountain Dew will cost around $1.40. Before its re-launch in the UK though there were a few shops who imported it to sell and many British people used online American shops to get it shipped to the UK, this made Mountain Dew really expensive, one site was selling Mountain Dew at £1.27 per can.