This was invented by a man that had a love of chemistry called Edwin Perkins. He experimented in the southwest Nebraska with home made concoctions at home. This was at the turn of the 1920's.
This was called Fruit Smack and was the first to be sold by mail order. The name was changed to Koo lade and then in 1927 to the name we know today. There is even a yearly summer festival called kool Aid Days held on the second week end of August.
People love the fact this drink doesn't have caffeine. People loved the adverts they grow up with and the catch phrase "Oh yeah!" is still used today. Today there is mixed chats about Kool Aid but it has a strong following with YouTube even down to sharing recipes. This brand has gone from generation to generation as the drink from our childhood. It is a cheap drink to buy and use, a common thing that is loved about this drink.
This is an unsweetened fruit flavoured drink having citric acid, calcium phosphate salt and vitamin C. The sugar free has aspartame and the sugar sweetened has sugar. To day the flavours list is as long as 60+ with the original being 6. It is sold in powder form. You can now get the fun fizz which is dropping the tablet into the water.
Kool Aid stared off by selling on auction sites to the UK and due to the huge response set up the official site selling Kool Aid. Now you can buy Kool Aid at Tesco, for £2.99 for 538g. The only other way is through website sales. In the American market you can get Kool Aid at most local store, Walmart stock this drink and prices vary depending on the area. There are good deals to be had on line from companies such as Coffee wholesale USA, RhinoMart will good deals and bulk buying.