American Soda
Gatorade from AmericanSodas.com
Gatorade
In may 2008 Gatorade was launched in the UK and they invested £5 million into marketing and promotion. It is the most scientifically researched drink in the world and the products they have released in the UK contain no artificial colouring, flavors, preservatives or sweeteners.
Today's Gatorade actually has an interesting history behind it, it began 45 years ago in September 1965 when the University of Florida's football team were struggling with practices in the summer heat.
The coaches then asked the Universities science department to come up with a solution. The 4 scientists then worked together to come up with the worlds first sports drink. A month later the drink was tested on the teams freshman players, the results were such that the next day the coach had the whole team drinking it during a match which they went on to win.
The drink was named after the Universities football team "the gators" and by 1967 it was the official drink of the NFL, and by the summer of 1968 it was available to the public in the states.
Like all sports drinks though it has its pro's and con's, one of the best "pro's" is the fact it doesn't contain caffeine.
Gatorade is available as either a still drink or as a powder which is then mixed with water at home. Both are available in a wide verity of flavors, though in the UK only lemon, orange and blackcurrant are available.
After really researching Gatorade the amount of work behind the drink is easy to see, it's even been designed to taste better during activity than otherwise.
The main formula in Gatorade is water, electrolytes and carbohydrates, and the drink is designed to rehydrate and replenish your body during and after exercise.
After having a quick flick through some forums, it's clear that the debate over which sports drink is the best is unclear. In the US for example one of its main competitors is PowerAde, and in the UK its up against the long standing Lucozade.
In the UK Gatorade is available as a 500ml bottle for 99p at Tescos, whereas in America a 20 fluid ounce bottle costs $1.
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